With hat tips and congratulations, the 10 Magazine poll asking readers' favorite Korean blogs is over. With that goes an odd sort of voting - only one blog could be chosen as 'the best', and three blogs taking a majority of the vote. Considering there's 'over 300 English blogs on Korea' according to 10 Magazine (I read almost 100 of them myself), that's a bit surprising. There's nothing really at stake, and frankly I have no need to satiate my ego by a poll.
Since I was a bit curious about the numbers, though, I decided to download the Alexa Toolbar and see what their rankings were for each of the blogs mentioned. In case the name is unfamiliar, Alexa "computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service." For more information about their methodologies, go here. Since few websites / blogs publicly disclose the number of hits they get, this seemed like the most neutral (e.g. least biased) way to satisfy my personal curiosity. There are a few hiccups within the data, but exclude the outliers and there's actually some interesting things to look at.
The aforementioned poll was kind enough to put the URL in parentheses, which I copied and pasted into the address bar. Once the website / blog loaded, I noted the Alexa ranking as indicated on the installed toolbar, as of this post (18 March 2010). For your viewing pleasure (remember lower rankings = higher traffic numbers; note these numbers likely change frequently)...
The Marmot's Hole (rjkoehler.com) 5% - #69,277
Chris in South Korea (chrisinsouthkorea.blogspot.com) 2% - #261,743
The Grand Narrative (thegrandnarrative.wordpress.com) 2% - no rank [huh?!]
Zen Kimchi (zenkimchi.com) 3% - #227,270
Brian in Jeollanam-do (briandeutsch.blogspot.com) 6% - #80,522
Gusts of Popular Feeling (populargusts.blogspot.com) 3% - #320,744
Eat Your Kimchi (eatyourkimchi.com) 5% - #342,059
Korean Modern Literature in Translation (ktlit.com) 14% - #4,798,177
Seoul Eats (seouleats.com) 3% - #188,225
Korean Rum Diary (koreanrumdiary.blogspot.com - Rated PG-13 for profanity.) 5% - #398,176
Ask The Expat (asktheexpat.blogspot.com) 1% - #221,051
An Idiot's Tale (yankeenom.blogspot.com -Rated PG-13 for profanity.) 18% - #248,655
Korea Beat (us.asiancorrespondent.com/korea-beat) 2% - #35,628 [based on the asiancorrespondent.com domain name, so it's not just KB's blog making the rank higher]
Six in Seoul (sixinseoul.weebly.com) 24% - #799 [rank for weebly.com, not the Six in Seoul blog specifically]
Ruby Clicks (rubyclicks.blogspot.com) 1% - no rank
ESL Teacher Time (eslteachertime.blogspot.com - Rated PG-13 for profanity.) 1% - #14,269,016
You Can't Hold Me Responsible for This (joseph-gutierrez.com - Rated PG-13 for profanity) 2% - #12,334,085
Rip City To Seoul (ripcitytoseoul.wordpress.com) 3% - #2,901,299
Since I was a bit curious about the numbers, though, I decided to download the Alexa Toolbar and see what their rankings were for each of the blogs mentioned. In case the name is unfamiliar, Alexa "computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service." For more information about their methodologies, go here. Since few websites / blogs publicly disclose the number of hits they get, this seemed like the most neutral (e.g. least biased) way to satisfy my personal curiosity. There are a few hiccups within the data, but exclude the outliers and there's actually some interesting things to look at.
The aforementioned poll was kind enough to put the URL in parentheses, which I copied and pasted into the address bar. Once the website / blog loaded, I noted the Alexa ranking as indicated on the installed toolbar, as of this post (18 March 2010). For your viewing pleasure (remember lower rankings = higher traffic numbers; note these numbers likely change frequently)...
The Marmot's Hole (rjkoehler.com) 5% - #69,277
Chris in South Korea (chrisinsouthkorea.blogspot.com) 2% - #261,743
The Grand Narrative (thegrandnarrative.wordpress.com) 2% - no rank [huh?!]
Zen Kimchi (zenkimchi.com) 3% - #227,270
Brian in Jeollanam-do (briandeutsch.blogspot.com) 6% - #80,522
Gusts of Popular Feeling (populargusts.blogspot.com) 3% - #320,744
Eat Your Kimchi (eatyourkimchi.com) 5% - #342,059
Korean Modern Literature in Translation (ktlit.com) 14% - #4,798,177
Seoul Eats (seouleats.com) 3% - #188,225
Korean Rum Diary (koreanrumdiary.blogspot.com - Rated PG-13 for profanity.) 5% - #398,176
Ask The Expat (asktheexpat.blogspot.com) 1% - #221,051
An Idiot's Tale (yankeenom.blogspot.com -Rated PG-13 for profanity.) 18% - #248,655
Korea Beat (us.asiancorrespondent.com/korea-beat) 2% - #35,628 [based on the asiancorrespondent.com domain name, so it's not just KB's blog making the rank higher]
Six in Seoul (sixinseoul.weebly.com) 24% - #799 [rank for weebly.com, not the Six in Seoul blog specifically]
Ruby Clicks (rubyclicks.blogspot.com) 1% - no rank
ESL Teacher Time (eslteachertime.blogspot.com - Rated PG-13 for profanity.) 1% - #14,269,016
You Can't Hold Me Responsible for This (joseph-gutierrez.com - Rated PG-13 for profanity) 2% - #12,334,085
Rip City To Seoul (ripcitytoseoul.wordpress.com) 3% - #2,901,299
Incidentally, at least one fellow blogger noted a lack of an invitation, so I checked them out in the same fashion (again, lower rankings = higher traffic numbers):
Extra Korea! (http://extrakorea.wordpress.com/) - #1,101,135
An acorn in the dog's food (http://samedi.livejournal.com/) - #82 [ranking for livejournal.com, not for the individual blog]
Ask a Korean! (http://askakorean.blogspot.com/) - #300,518
Dokdo is Ours! (http://dokdoisours.blogspot.com/) - #267,122
@koreangov (http://governmentofkorea.blogspot.com/) - #995,474
A few more I read for good measure:
Foreigner/Joy (http://foreignerjoy.blogspot.com/) - #732,854
Roboseyo (http://roboseyo.blogspot.com/) - #556,919
ROK Drop (http://rokdrop.com) - #115,209
A Geek in Korea (http://blog.torgodevil.com/) - #2,226,974
Doing it Korean Style (http://hookingupinhanguk.tumblr.com/) - #163 [tumblr.com, not specifically her blog]
Paul Ajosshi (http://ajosshi.blogspot.com/) - #3,007,298
The Chosun Bimbo (http://stafford.squarespace.com/) - #2,481 [squarespace.com, not specifically his blog].
Hermit Hideaways (http://hermithideaways.com/) - #2,491,852 [doesn't include how many readers he may have on cnngo.com, however...]
For reference / control purposes, these are a few other Korea-related websites Alexa-ranked on the same date:
Korea Times (http://koreatimes.co.kr) - #9,330
Korea Herald (http://koreaherald.co.kr) - #19,515
Hankyoreh (http://english.hani.co.kr) - #6,204 [probably includes readers reading all languages - just a guess]
Yonhap (http://english.yonhapnews.co.kr) - #15,598
Groove Magazine (http://groovekorea.com) - #3,025,933
10 Magazine (http://10magazine.asia) - #278,031
Seoulstyle (http://seoulstyle.com) - #302,818
Korean News Feeds (http://koreannewsfeeds.com) - #516,844
ESL Cafe (http://eslcafe.com) - #9,248
Korea4Expats (http://korea4expats.com) - #123,548
Chatjip (http://chatjip.com) - #928,571
Hub of Sparkle (http://www.koreasparkle.com/) - #1,351,573
So what are we to make of all these rankings, outside of a rough correlation between percentages received and popularity for the valid data points? Getting your readers to a given site to vote for a given blog is much more a popularity contest than an indication of which one is 'best'. Having an emotional connection with them - and actively promoting the voting ritual - is certainly helpful as well. If you're writing good stuff and people are reading it, that helps things along as well.
So what do you think? If you have another idea for analysis - or if you want to throw your Alexa ranking out there - comments are open. Play nice.
© Chris Backe - 2010
This post was originally published on my blog, Chris in South Korea. If you are reading this on another website and there is no linkback or credit given, you are reading an UNAUTHORIZED FEED.
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