Today I want to share a favorite spot of mine located in the trendy shopping area of Garosugil~ the unique clothing shop”POP Boutique“

Pop Boutique is a fun small shop that carries a unique selection of hand-picked items mixed with custom pieces, everything is really stylish and often celebrity inspired from the latest music videos on TV.

The shop has been open since last year and has been featured in several Japanese shopping magazines such as “Cawaii”, so as you can probably guess the style is a bit unique and playful overall, with a slight punky twist keeping up with the current trends here of spikes and studs.

Why do I love stopping by POP Boutique? Because I never know what I will find inside the shop, and if I do find something I like it is always the sort of piece that people notice and compliment!

The walls are filled with all sorts of fun pieces!

yummy candy-colored collared shirt!  Sorry some of the photos are so bright, they had very intense overhead lights in the shop ^^ BLIND YOU WITH BEAUTY!

Ah how cute is this??

One of my favorite features of this shop (and the original reason I walked in my first time) is the baby doll chandelier! haha its so crazy and cute~ kinda like the toy chandelier they have at the BOMGOM booth at Doota.

I really love these things ♥

Pieces on large pieces in this store range in price from about 40,000 to 100,000 won ($40-$100) so while it is not as cheap as some places in Korea, it is quite reasonable considering some designs are unique, imported, or limited.

Most of the clothing here is woman’s however some things are unisex so guys could get away with wearing them~ actually a LOT of fun pieces in Korea (and Japan) are unisex so just because it looks like a girls shop do not completely write it off!

I wonder how heavy it is to wear this hat? XD

Studded hot pink barbie shoes~ yes please!

Shelf full of fun Korean fashion goodies!

They had many pieces from the Korean brand Lazer Heaven which seems to be quite popular with shops around Apgujeong!  They always have playful and very wearable pieces

POP Boutique also has a small selection of shoes in the shop~ some are a bit basic, but some are really fun!

They also have a small selection of accessories~ usually quirky or punky things!

Stylish employees ♥

Jackets, Jackets, Jackets!

My favorite piece of the day!!  Ahh I tried it on and it only comes in one size though, XXS  T_T K-pop star size!

Sizes here do vary based on the brand, some are “free size” and others come in a S-M range usually.  A few designer pieces they carry here are super small, but that is not the norm!

Hey look~ its those “bride to be” glasses from the HyunA music video this month haha.

Really beautiful knit sweaters!

Crazy bags and tattoo leggings~ POP Boutique had rare prints imported from Japan last time we visited!  We are finally getting some tattoo tights here in Seoul (it has been a huge trend in Japan for the last year or so) but the designs are a little basic still!

This has been a favorite shopping spot of mine since I moved here in 2011~ it is really fun to stop by and see so many fun and unique pieces under one roof!  Sometimes the fashion gets a bit bland here, so if you like more exciting pieces this is a shop you really should pay a visit to once and a while!  The inventory changes often so it can be a little hit or miss, but I always end up finding something I can not live without when I come by!

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Big thanks to POP Boutique for letting us feature the shop here so that all of you at home could read about them!  Nara and I think shops like this deserve the spotlight way more often xoxox

Directions to POP Boutique in Garosugil

POP Boutique 

강남구 신사동 547-2

Hours: 9:30am-11pm M-F

Pop Boutique is a little bit of a walk from the metro station, but good news is it is VERY easy to spot and right on the main street of Garosugil! You can get to it by wither taking the Orange Line #3 to Apgujeong Station OR the same line to Sinsa Station one stop over.

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Sinsa Station will put you at the end of the main Garosugil street so you will have to walk all the way up, but it is a pleasant walk~ or Apgujeong Station will get you a bit closer to the store and put you right at the beginning of the main road.  It is easy to spend a full day in this area shopping and enjoying cafes, so it really is just a matter of preference! I personally prefer to reach this area by cab or taking the Apgujeong station though~

Coming from Apgujeong Station you can just use Exit# 5 and walk straight down a ways till you see the main tree lined street on your left!  This is the main road for the shopping area of Garosugil, so you should see a bit of foot traffic as people head in to shop! You will walk down a short ways and pass the giant Forever 21 and POP Boutique will be there shortly after on your left~ the shop is painted bright red so it should be very hard to miss!!

Do you shop at Pop Boutique? Did you visit after reading this article? What is your favorite piece you so pictured in this post? Share in the comments below and let me know if you want to see more of my favorite unique shopping spots here in Seoul!