K-trend Spotting~ Neon Summer

 

This month the newest Korean fashion trend is NEON!

Koreans tend to like sneakers with neon touches, so before this trend every other person seemed to have a pair of sneakers with crazy bright stripes + you would see small accessories or shirts for sale in solid neon colors from time to time, but now the stores are filling up with lots of shirts, shorts, skirts, bags, belts, and TONS of hair accessories!

Neon and solid neon yellow sneakers are everyplace right now

The first thing I noticed last month was all of a sudden every other stylish guy seemed to have neon yellow sneakers… it is kind of hard NOT to notice them *_*  Now I see several pairs a day in the hangout areas of Seoul + other mixes of neon that are much brighter vs the usual sneakers most people wear here.

Girls are wearing simple muted colors with a pop of neon thrown in, like all black~ but her earrings or belt will be neon pink. It is always just one item they seem to work in to make the outfit pop, it is really striking and I LOOOOOVE this trend here atm.

Neon styling has just started to hit places like gmarket and the cheaper shopping areas, so if it sells well the choices are just going to get better and better.  For now they are selling lots of solid color pieces and shirts they always sold… just swapped out the color for neon haha.  Hair accessories have a HUGE selection atm though, because they are the safest way to try something unique here so girls will at the very least try and buy a neon hair clip or bow here.

Some awesome neon things spotted around Garosugil

 The best place to grab your Neon pieces right now are Edae and 가로수길 GarosugilEdae has all the basics super cheap for mixing up new outfits right now, and Garosugil has lots of higher-end unique designs with the neon worked in to the clothing (think like a really cute clubbing black dress with a neon yellow zipper in the back!)

The awesome accessory chain 못된 고양이 (Bad Cat) has any hair piece in Neon that you could want right now for 3,000 or less.

 Punky Pop things are still popular here, so now you can get lots of skulls, spikes, studs, etc in neon colors.

cheap accessory stores here now have rows filled with neon color versions of the usual designs!

 

Overall, based on the Naver blogs and what is walking around this month in Seoul~  It seems that Neon Yellow is the most popular color out of everything with girls.  Its blinding neon yellow too *_*  The trick here seems to be to work in the neon, but still look very sleek and sharp with your style.

Some advice I have read online that seems to carry over to what is going on here atm…

♥ Match the neon with Blacks, Greys, Neutral Tones

♥ The idea is to create contrast with the Neon item. Make that area POP

♥ Keep the amount you use very minimal, just a neon bag, clutch, or pair of shoes. Not all 3 at once

♥ In Korea atm neon pink and neon yellow seem to be the most popular colors to wear.

Since this this may be a short term trend here in terms of the scale of neon items in the stores, I say stock up. Korean clothing is usually very muted colors, pastels, etc~ So I have been stocking up on bright things like crazy to work into my wardrobe after this dies down because I like bright colors all the time haha.  Since not everyone is daring enough to wear a neon blouse you can get slightly more subtle colors that fit into the trend right now~  It is a good time to shop if you like colors for sure!

I know this is an international trend that has carried over here, but is is popular where you live at all? I saw lots of neon things in Japan last month, but I have not been back to the USA in a long time so I am not sure if it is taking hold there or just something you only see in the magazines haha.

I bought a bunch of neon things for this Korean fashion trend, so next post I will show you my haul!

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