Very few campaigns manage to touch your heart and soul forever. Samsung Insight is once such campaign. Keep your box of tissues handy while viewing this one here. Don’t tell me that I dint want you on this one.

The Challenge
Samsung Electronics was number one in the compact digital camera market. People already knew that they made great cameras. The company wanted people to see that it was a thoughtful brand with a deep philosophy, too. What was the best way for Samsung to show its humanity and connect with people?

The Idea
We all experience life in our own way. However, photography lets us see the world through different eyes. Samsung gave cameras to 11 visually-impaired students and taught them basic photography skills. The results were amazing. They showed that cameras are for everyone – not just those who can see. The photos they’d taken were so good that Samsung opened an exhibition of the best ones.

The Engagement
Brand preference increased from 30.8% to an even more impressive 42%. Now, when people think of Samsung cameras, they associate the brand with new viewpoints and new experiences. They see it as a company that makes things happen that we’d never have imagined before.

The Agency
Cheil Worldwide, Seoul, Korea.

The Gift
That we are fortunate enough to VIEW the video below.

The Video

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So what do you think about this campaign? What are your views? Did this campaign touch your heart? Did it move you? What do you think? Put your comments below.

Source: Cheil Worldwide