Creative Korean Advertising #24: Will They? Won’t They?
Apologies for the slow posting folks: last week, I developed a “swellbow” from writing at my computer for too long, and it’s made sleeping a little difficult, let alone blogging. And I could mention the heatwave and my daughter’s kindergarten closing for 2 weeks too, but you get the idea!
Hence my original intention here just to pass on the deceptively innocent advertisement above, which had me burst out laughing at its crude sexual symbolism. But in hindsight it is also noteworthy both for having a woman initiating a relationship (possibly the first of its kind?), and for being part of a creative multimedia campaign featuring tantalizing hints of various episodes in various couples’ dating lives, which you’re then encouraged to find out more about by using the electronic tags on the bottles to download the “full stories” directly to your smart phone. Take a look for yourself:
Yes, my curiosity was especially piqued by the one involving kissing too, and it’s difficult to believe now that you only began seeing that in Korean advertisements just last year. Regardless, fortunately the full stories are also available at the company website and now Youtube, and ironically that particular one ends up being more charming than anything else:
I hope you enjoyed them, and for anyone that missed the humor in the very first advertisement, then take a closer look at o:19 specifically. Lest you feel I’m reading too much into that however, then let me draw your attention to similar examples here, here, here, and here also!^^
(For more posts in the Creative Korean Advertising series, see here)
Filed under: Creative Korean Advertising, Gender Roles, Gender Socialization, Korean Advertisements, Korean Sexuality, Sex in Advertising, Sexual Relationships Tagged: 2%, 2%부족할때, 롯데칠성음료, Lotte Chilsung