Creative Korean Advertising #23: Namdaemun Market

( Source: KOREA.NET )

Not an original concept for an advertisement by any means, but then considering Korea’s abysmal record at self-promotion then it deserves praise just for its grammatically correct English(!), let alone how aesthetically-pleasing it is.

For Namdaemun market (남대문 시장) in Seoul, the background to it is explained in the notes to Korea.net’s Flickr page:

Starting March 2010, the Agency for Traditional Market Administration will place a full-page advertisement in ASIANA, the in-flight magazine of Asiana Airlines, in line with promoting Korea’s traditional markets worldwide. The agency came up with ten representative traditional markets in Korea – including Seoul’s Dongdaemun Market, Jidong Market in Suwon, Jagalchi Market in Busan, Seogwipo market on Jeju-do Island and so on – and each market will be advertised in this monthly magazine until December.

The project kicked off with the nation’s biggest, Seoul’s Namdaemun Market, a place that “has everything from women’s and children’s clothes to ginseng and seaweed, to flowers and kitchenware.”

Alas, traditional markets everywhere in Korea are in slow but sure decline, so best of luck to them. Unfortunately however, the English remains very awkward in the next 3 examples in the series here, here, and here also, but I did like luxuriating over all the details in the last one for a market on Jeju Island:

( Source: KOREA.NET )

(For all posts in the Creative Korean Advertising series, see here)

Share


Filed under: Creative Korean Advertising, Korean Advertisements Tagged: 남대문 시장, Namdaemun, Namdaemun Market