Creative Korean Advertising #22: Bridging Korea and Japan

( Source: Ad Stars 2009 )

Despite popular perception, tap water in Seoul at least is not only perfectly safe, but is also healthier, cheaper, and better for the environment than bottled water. So why drink it?

Well, old habits die hard, and with access to clean water from overseas being one of Korean consumers’ first demands after democratization, then they’re not going to give up the bottle any time soon. But with a plethora of different products available now, it is very difficult for any one company to stand out.

Which brings me to this attempt for Lotte Chilsung’s (롯데칠성음료) Bluemarine (블루마린): however odd it may look at first glance, it actually seems to work, as it does compel you to read the fine print to find out what it’s all about. What do you think?

An entrant for the Ad Stars 2009 Busan International Advertising Festival, unfortunately the closure of that website means that more details on it are no longer available. But the website for the 2010 festival is now up, and they may be added later; meanwhile, see here for an overview of last year’s festival, and here for 2008′s (which I got to briefly attend).

Finally, for lovers of stange maps like myself, here is a map of the world with the sea level raised 100 meters rather than lowered 1050!

(For more posts in the Creative Korean Advertising series, see here)