Neighbourhoods are great. The longer you stay in them the longer you become accustomed to the way life is lived there. You find more and more unique and interesting aspects that make your neighbourhood stand out more. One thing about living anywhere, but especially in Korea, is that when you fly through a neighbourhood you are frequently only presented with a shell of where it is you are passing. When you spend a little time there, you get a better feel for that place and you can appreciate it more.
Take Yeongtong-dong. The shell of Yeongtong-dong is very familiar to anyone who has lived in Korea for any decent amount of time. It is full with highrise apartments surrounding a central business area where shops, restaurants, and assorted offices and schools dominate in an electric and frantic bustle. If you go through the middle of Yeongtong you get the impression that everything here is done in a rush, but once you step away from here, the pace does slow down a little.