Last week, Korea welcomed its ten millionth tourist
with a ceremony at Incheon International Airport. Tourism in Korea has grown exponentially in recent years, partly due to the improvement of tourism policies and the measures taken by the government to make travel around the peninsula more convenient for foreigners. Still, there's a more obvious catalyst for the sudden boom in tourism: Hallyu
, a combination of soap operas, movies, and, of course, K-pop.