The Hallyu wave has taken the world by storm over the past few years and its influence is palpable in all corners of the globe. Despite language barriers, men and women of all nationalities have fallen in love with Korean dramas. (And there are a slew of reasons to prove why.)
Over the past decade, Korea has gained a reputation for being one of the top beauty destinations of the world. Anyone who has strolled the streets of Seoul would probably agree that Koreans are some of the most beautiful, well put-together people on earth. It seems that just about everyone- including the men- has flawless skin, perfect hair and an impeccable sense of style. The world has come to realize this through the globalization of Korean dramas, movies and music and as a result, the Korean beauty business is booming, with global exports of the nation's innovative, multi-functional cosmetics increasing exponentially on a daily basis.