There are few moments in everyday life that feel as good as walking out of a salon with a fresh cut, a new color and an amazing blowout. A visit to the hair salon has the ability to make one feel like a new person, free of any worries or insecurities one may have had previous to the visit.
Yet, it has been my experience in Korea that sometimes going to the salon has a completely opposite effect. And it's not just me. Other international residents living here have told me they often leave the hair salon feeling less secure, having been insulted (however unintentionally) by stylists, and left with the complete opposite of what they asked for, most often because they were coerced into getting a "hot Korean style," or were not able to communicate because of a language barrier.
Over the past decade, Korea has gained a reputation for being one of the top beauty destinations of the world. Anyone who has strolled the streets of Seoul would probably agree that Koreans are some of the most beautiful, well put-together people on earth. It seems that just about everyone- including the men- has flawless skin, perfect hair and an impeccable sense of style. The world has come to realize this through the globalization of Korean dramas, movies and music and as a result, the Korean beauty business is booming,