Cars

It often seems like cars in Korea come in only three colors: white, silver, or black. Case in point, check out this parking lot. There are exceptions, yes, but I rarely see any other colored cars.

Korean carmaking giant Hyundai Motors was recently humbled when the Toyota Camry was voted Car of the Year by the Korean Automobile Journalist Association. Hyundai’s formerly protected market has been blown wide open by recent FTAs and the still dominant player is looking for ways to respond, not all of which are advisable.

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SEOUL, South Korea – Until quite recently South Korea’s protective tariff policies and nettlesome import regulations made it nearly impossible for foreign car manufacturers to compete with local makes—much less turn a reasonable profit.