bicycle coffee bar

Bici Coffee: Java on Wheels

It was about a decade ago when the coffee craze hit Seoul.  Although the caffeinated beverage had been introduced a century earlier, it was often considered a luxury product and was not consumed by common folk until the sixties.  The industry further transformed, however, in 1999 when Starbucks entered the Korean market.  It didn't take long for profiteers to follow suit and before anyone could say "Double Ristretto Venti Non-fat Organic Mocha Frappuccino" the Korean capital had become overrun with a number of domestic and international coffee chains.

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