Pity the hapless commentator on hidden themes in advertising. Not only is he or she often accused of overanalysis, but men in particular can be labeled as positively perverted in seeing sexual symbols in otherwise inanimate objects.
Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women isn’t one of them. Yet weren’t they the main reason low-alcohol soju brands were launched in the first place?
Naturally, the unfortunate name of Anycall’s new phone has already led to a great deal of speculation as to what was meant by it exactly. But as a former astronomy major (or at least, before an ankle injury forced me into Korean sociology that is), and considering how stretched and warped poor UEE (유이), Lee [...]