Sex in Advertising

Korean Sociological Image #47: East End Girls, meet West End Boys

Yes, it had to happen eventually! A big round of applause to Nextour (넥스투어) for producing the very first Korean commercial to feature a Korean woman literally dreaming of having a romantic and/or sexual relationship with a Western man, and with no suggestion that there will be anything but happiness once she succeeds.


Korean Sociological Image #44: Westerners, Nipples, and the Presentation of Sexuality in the Korean Media

( Source: Metro, July 8 2010, p. 7. Cropped slightly)

It’s amazing what pops up in Korean newspapers these days.

Yes, however difficult it may be for overseas readers to believe, that is the actually the first nipple my Korean wife, friends, and I have ever seen in a Korean advertisement. Moreover, it’s probably no coincidence that it belongs to a Caucasian model too, and one that looks like she’s about to get involved in a ménage à trois at that.


Korean Sociological Image #43: ESL Students on Top?


Korean Sociological Image #42: Sunset for the Red She-Devils?

( Source: ROKetship. Reproduced with permission. )

Like Joe McPherson of ZenKimchi fame says of the above cartoon, either way, it’s a win for my gender, so I was surprised that this was the first time I’d ever really noticed this curious Korean social more.


Korean Sociological Image #38: Gendered Marketing

With the exception of some medicines such as painkillers, presumably the majority of things that humans can eat or drink taste exactly the same and have exactly the same physiological effects on both sexes.

So why are so many marketed so differently to both, or even almost exclusively just to one? It’s really quite bizarre:


Gender Advertisements in the Korean Context: The Mile High Club

( Source )

Quick question: for want of a better word, what vibe do you get from the above image? How does it make you feel?

Part of this Korean Air advertisement, how about with the caption:


Everybody Bubi!


Korean Sociological Image #35: Ready for some Hot 6iX?

( Source )

For all the misreadings of the title that undoubtedly brought many of you to this post(!), “Hot 6iX” (핫식스) is just a simple energy drink really, albeit a deliberate attempt by Lotte Chilsung (롯데칠성음료) to produce a Korean equivalent of Red Bull for the domestic market.


“Gender Advertisements” in the Korean Context: A Request

( Source )

If you’d told me a week ago that I’d be spending much of my birthday looking for images of Korean men touching themselves, I’d probably have politely told you never to comment on my blog again.


Beauties and the Beast? Understanding and Subverting the Male Gaze through Soju Advertisements

It’s not often that I laugh at soju advertisements.

Flying in the face of decades-old traditions that they should feature demure and virginal-looking women though, this one with singer Baek Ji-young (백지영) for Yipsejoo (잎새주) literally had me in tears.


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