Just a few days back when I visited YouTube Top 100 Music section to catch my daily dose of music, I was surprised to see this new Korean music video out of nowhere at No. 2 putting Justin Bieber and Kate Perry behind. The video is Gangnam Style by KPOP singer PSY, also known as Park Jae-sang. And if you check it now its on NUMBER ONE, putting Carly Rae Jepsen’s video Call me may be at no. 2 slot.
The video is more of a dig at the kind of modern Korean women called Doenjangnyeo (soy bean paste women), who will live as frugally as possible on a cheap beanpaste stew so they can save up as much money as possible to spend on designer shoes and handbags, with Psy playing a clownish caricature of a Gangnam man. It’s also completely insane, hilarious, high-energy music videos.
So what makes this video so popular?