Granted, it’s not the most egregious case of a Korean athlete’s face being photoshopped.That dubious honor still remains firmly in the hands of Gillette Korea, whose choice of pockmarked Manchester United footballer Park Ji-sung (박지성) to endorse them last ye
I’ve never done any systematic study of advertisements for Korean cosmetic surgery clinics. But still, I’d wager that the overwhelming majority do not feature Caucasians.
When living at home forces young Koreans to keep their sexual encounters a secret, it’s no great surprise that Korean society strongly discourages open expressions of sexuality outside of marriage.
Acutely aware of the role my heterosexual male gaze can play in my choice of subjects and images for this blog sometimes, ironically I spend more time looking for those involving men these days, hoping to find something of note with which to achieve a balance.
For reasons that will soon become clear, girl-group Kara’s (카라) latest commercial for Cob Chicken (Cob 구어조은닭) is making big waves in the Korea media at the moment. But one suspects that most male viewers in particular are missing just how ground-breaking it really is:
