Joe McPherson

Despite millions of dollars worth of imports every year, a new VICE report says Koreans don’t want to admit they’re eating Chinese kimchi.
Korea FM spoke with the report’s author, Dave Hazzan, and the writer of Korea’s first English-language food blog, Joe McPherson, to learn more about China’s ever-increasing grip on the Korean kimchi market.

While I don't usually plug my friends websites / blogs (except, of course, if I'm getting paid - HA HA HA), a project of Joe McPherson's from the venerable ZenKimchi will combine March Madness with Korean foods. From the introductory page:

Korean foods from different regions compete for fame and glory on the international stage. Which cuisine will reign supreme?

Here’s how it works.

It all starts at midnight Seoul Time on March 14th. Every day pairs of foods from the regions of Seoul-Gyeonggi, Northern, Southern and Central will vie for your votes. Each region has sixteen foods. The winners of each region will square off in the semi-finals and finals. By the end of March, we will award a lucky Korean food the title of 2010 World Champion.