Many Westerners who come to Korea to live or to visit quickly write off K-pop, Korea's mainstream music genre, as a cheesy, sugar-coated excuse for entertainment. They see outlandish costumes, boys in heavy eyeliner, and flamboyant choreographed dance moves. They become annoyed with strange Engrish lyrics and seemingly identical tunes that blare from just about every storefront of the country. But, what they don't realize is that K-pop is much bigger than skinny jeans and plastic faces. In fact, K-pop is transforming Korea as the world knows it.