Gender Socialization

“Gender Advertisements” in the Korean Context: Part 1

( Source: SeoulBeats )

Be warned: Gender Advertisements, by the late sociologist Erving Goffman, is one of those books that changes your life forever.


Beauties and the Beast? Understanding and Subverting the Male Gaze through Soju Advertisements

It’s not often that I laugh at soju advertisements.

Flying in the face of decades-old traditions that they should feature demure and virginal-looking women though, this one with singer Baek Ji-young (백지영) for Yipsejoo (잎새주) literally had me in tears.


Korean Sociological Image #31: Gender Roles & Korean Holidays

( Source: RaySoda )

With apologies to teachers of Korean children everywhere, tired of their proclivity for repeating the nonsensical foreign words found in Korean advertisements, there is actually much to be admired in KT’s recent olleh (올레) campaign.


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