Gender Socialization

Korean Sociological Image #55: School Uniform Advertisements

(Source)

Has anyone been paying close attention to teenage girls’ legs recently?

If so, then please answer a question for me, as they’re the darnedest things to find once you actually have a legitimate reason to look. Until their recent break, had female school students still been required to wear skirts this winter, while their male classmates got to wear pants? Or did Korean schools show some flexibility because of the unusually cold weather?


Korean Sociological Image #54: Sex & Drugs

(Source: Focus {Busan ed.}, 08.12.2010, p. 17)

As we all know, if you’re a real man, then you couldn’t care less about what painkiller to use.

But to be precise, the ad actually says dansoonhan men (단순한남자). Which usually translates as “simple” in English, but probably best would be “straightforward” in this case.

Forgive me though, for still considering myself just as smart (dokdokhae;똑똑해) as the woman in the ad. After all, I too wear glasses sometimes.


The Gender Politics of Smoking in South Korea: Part 4

( Source )

“Smoking Among Men Drops to Record Low” reads a recent headline in The Chosunilbo, with only 39.6% of Korean men over 19 now doing so: a drop of 3.5% from a year earlier, and of 17.1% from 2003.


Korean Photoshop Disaster #8: The 100% Korean Lady Burger

A photoshop disaster, or a deliberate satire of the way models are typically presented on women’s magazine covers?

Alas, given how difficult it is to find this particular version, then unfortunately probably the former. But with that face held fast between the “A” and the “D”, as if prepped for cosmetic surgery? That X-line? And especially that emaciated look of her skin? Then for her at least, Lotteria’s Hanwoo Lady Burger is a “must eat” indeed.


Reading the Lolita Effect in Korea, Part 2: The role of K-pop and the Korean media in sexual socialization and the formation of body image

A simply surreal video making the rounds at the moment. As explained by Lisa at Sociological Images, it:

…beautifully illustrates the socialization of children into particular kinds of worship. With hand motions, body movements, and facial expressions, this child is doing a wonderful job learning the culturally-specific rules guiding the performance of devotion.


Korean Sociological Image #52: Are Celebrities Removing the Stigma of Lingerie Modelling?

After writing about double-standards in the objectification of men’s and women’s bodies in the Korean media last month, this month I was looking forward to wrapping that up. Finally, I thought, I’d be able to remove the prominent “Abs vs. Breasts” folder on my Firefox toolbar.


Vintage Gender Socialization?

What was the first thing that went through your mind when you saw the above advertisement?

Me? Why Nazi-occupied Colorado of course.

No, really. Specifically, the end of the following segment from Chapter 6 of Philip K. Dick’s classic alternative-history book, The Man in the High Castle (1962):


“I’m a Korean Girl”

Despite its title, this is simply a classic rendition of the way young women typically behave in Korean dramas.

The flip-side of the aegyo (애교) phenomenon, that behavior is precisely why I don’t watch them too, and have a real concern about the effects on my 2 daughters as they grow up seeing it every time they turn on the TV.

But don’t get me wrong: the video’s hilarious, and thanks very much to @Mentalpoo for passing it on!^^


Korean Sociological Image #51: Male Objectification & Double Standards

What would be your reaction if this flashed on your TV screen?

Mine was thinking that abs aren’t exactly the best analogy for airbags. But my mistake: they’re not supposed to be. Rather, Hyundai needed something to signify the number of airbags as the voiceover went through various specs of the car.

Which to be fair, is much clearer in the full commercial.

How about if a proper airbag analogy had been used instead, like Mercedes Benz did back in 2006?


Women’s Typical Poses in Advertisements: A Pain in the Neck?

( Source )

Something about Kong Hyo-jin (공효진) got me all hot and bothered last week. And no, I don’t mean her lingerie photoshoot for Calvin Klein.


Syndicate content
 

Koreabridge - RSS Feeds 
Features @koreabridge     Blogs  @koreablogs
Jobs @koreabridgejobs  Classifieds @kb_classifieds

Koreabridge - Facebook Group