Do you have a preference in the Apple vs. Google war? Still hating Microsoft? Thomas Hazlett and Russ Roberts reveal how remarkably similar is the strategy both Apple and Google follow, to make the illusion of Apple vs. Google so compelling.
All great market innovations challenge entrepreneurs to do two things: (a) get other firms
to help create specialized products, and (b) maintain sufficient control to guide the
process while extracting a generous portion of its returns. These tasks carry obvious
tensions. Builders of complex ecosystems handle them differently.
