dish

Cook show craze is sweeping Korea

Guess who is the hottest entertainer in TV these days in Korea. K-pop idol? Sexy actress? No! It’s CHEF! From 2006 when Olive TV, the only food life style channel in Korea, was launched, various cooking programs starring professional and amateur chefs have drawn viewers’ attention more and more. The term ‘Chef-tainer’ has been coined recently, reflecting their growing popularity in show business.


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